Read your page numbers without fooling yourself

What page opens, clicks and the traffic mix can and cannot tell you, why none of the numbers is exact, and a ten-minute weekly routine.

9 October 2026 · 6 min read

You open the dashboard, see a row of numbers, and close it again with no idea what to change. A number only helps once you know what it counted, what it missed, and which question it can answer.

This post covers those three things for the figures your MyBase page gives you, then ends with a ten-minute Monday routine that finishes in exactly one change. There are no benchmarks in it, because any we quoted would be invented.

What the dashboard counts

Four figures on the Analytics screen, which you can set to the last 7 days, the last 30 days or all time:

• Page opens. How many times people opened your page, counted once per browser tab per day. We also call them views here.
• Product clicks. Taps on a product. Each tap goes through one tracked link that counts the click and sends the visitor straight on to the retailer.
• Likes. The hearts visitors leave on your picks.
• Click-through rate. Product clicks per hundred page opens.

The dashboard home adds a chart of opens and clicks over the last 30 days and a ring showing where visitors came from. All of it is on the free plan. A Shares tile sits beside these and counts nothing, so ignore it.

What it cannot count

It cannot count sales. MyBase's affiliate figures stop at the click. The sale happens on the retailer's site and is recorded by the program you earn through, because MyBase is not part of the affiliate sale.

A Purchase rate beside the click-through rate, and Sales and Earnings tiles on a product page, stand for sale records MyBase does not receive, so expect a zero or a dash. The "earned this month" line on the dashboard home is not your affiliate sales either. Your program's own dashboard is the record.

Taps on the non-product links on your page are counted separately, as Link taps on the dashboard home, and only for visitors who accepted analytics cookies. They are not part of product clicks or the click-through rate.

Nor can it count intent: a page open with no click tells you nothing about why.

Why none of these numbers is exact

Page opens are a rough floor. Clicks are counted a different way, so no single figure is the exact truth.

• Page opens need consent. An open is counted only if the visitor said yes to analytics cookies. Someone who declines, or never answers the banner, leaves no mark.
• One open per browser tab per day. Refreshing does not count again, but the same person opening your page in a new tab, or after closing the app, can count again. Read opens as counted visits, not as unique people.
• Clicks count for every tap. A tap on a product is counted whether or not the visitor accepted cookies, as the Cookie Policy says, and repeat taps each count.
• Clicks count only through the tracked link. Someone who sees a product on your page and later searches for it by name leaves no click.
• Page-open measurement can be blocked. Some browsers and privacy tools stop it before it starts.

Your own opens and taps are left out only while you are signed in to MyBase in that browser. Checking your page signed out, in a private window or from another app's in-app browser counts like any visitor, so check signed in or leave those visits out of your notes.

If your audience and where you post stay similar, last week's figures are a fair comparison for this week's. A single week is still noisy: the Monday notes exist to show a trend, so read the whole column of them once a month.

Where visitors come from

The traffic mix shows each source as a share of your page opens. It always covers the last 30 days, whatever you set the Analytics screen to, and lists only the biggest few sources: Instagram, TikTok, YouTube, X, Facebook, Google, MyBase, direct, or the name of another site. MyBase means they were already browsing MyBase.

Direct is a catch-all: no source came along with the visit, which covers people who typed your address but also QR codes and any app that does not say where the tap came from. And a source is where they were, not what persuaded them. Someone who watched your video, then searched your name, shows up as Google.

The useful move is a comparison, and a 30-day mix drifts rather than jumps. If you posted mostly on YouTube this month and most visits still say Instagram, an older post or your bio link is still sending people, so put this week's product in the first slot of your page, where those visitors land.

Clicks per hundred views

With round numbers: if 200 people open your page and 14 tap a product, that is 7 clicks per hundred views. The dashboard says page opens and calls the result the click-through rate. The 200 and the 14 are arithmetic, not a target.

We will not say what a good rate is. It moves with your audience and what you posted, and any figure we gave you would be made up. Your own last four Mondays are a better yardstick.

Two traps:

• The two halves follow different counting rules. Clicks are counted whether or not the visitor accepted cookies, and opens only if they did, so the rate can read higher than the truth. Treat it as a direction, not a measurement.
• Small counts swing. Three opens and one click is 33 per hundred. One more open and it is 25. Wait for a week with enough opens that one visitor cannot move the rate.

For what to do when the rate moves, see How to Build a Link in Bio That Converts.

The per-product page

Each product has its own stats page with its click count, its tracked link and its details. It answers what the page-level numbers cannot: which product people actually tap, whatever slot you gave it.

That click count is an all-time total, with no 7-day or 30-day view, and an older product has simply had longer to collect clicks. So compare products by clicks gained since last Monday (this Monday's total minus last Monday's), not by total. A product high on your page that gained few clicks has not earned the spot yet. One low down that gains steadily has earned a higher one.

The stats page gives you clicks. The program you earn through gives you orders. Put the month's gained clicks and the month's orders side by side once a month. A product with plenty of clicks and no orders deserves a visit as a stranger: does the page behind the link say what your label promised? How long a click stays credited is the program's rule, not ours.

The ten-minute Monday routine

Same day each week:

1. Minutes 0 to 2: read the week. Set the panel to 7 days. Write down page opens, product clicks and click-through rate, with the date. The 7-day view moves daily, so last Monday's picture exists only if you noted it.
2. Minutes 2 to 4: check the mix. Write down the top two sources and their percentages, and compare with last Monday's note.
3. Minutes 4 to 8: open three product pages. The product in your first slot, the one you posted about most, and the one at the bottom. Write down each all-time click count, and subtract last Monday's note to get the week's clicks.
4. Minutes 8 to 10: choose one change. Write it as a sentence, make it, and touch nothing else until next Monday. Two changes in a week and you cannot say which one moved the number.

The Monday after, read the same three numbers against your note. Judge a change over two weeks, not one.

Start with one baseline

Write down the three numbers once this week, and in seven days you own a baseline that beats any average we could quote.

For what each plan includes, see pricing. For what else the page can do, see features. These screens belong to a page of your own, so claim your handle to see them.

FAQ

Why are my page opens lower than the views on my social post?

They count different things. A social app counts everyone who saw the post. A page open counts only visitors who reached your page and accepted analytics cookies, at most once per browser tab per day.

Why don't my clicks match the sales in my affiliate account?

MyBase counts clicks only. The program you earn through records the sales and applies its own rules about what earns credit. A click is the start of a visit, not a purchase, so the two are not expected to match.