What to put in a media kit that brands can use
Who you reach, what you make, what it costs and who you have worked with. How to build a one-page media kit, and what to leave out.
9 October 2026 · 5 min read
A brand has found you and wants to know whether working with you makes sense. They have one real question: can I justify this to the person who signs it off?
A media kit is the page that answers it. Here is what goes on it, how to word each part so a stranger can trust it, and who can read the one MyBase publishes for you.
What a brand is trying to decide
Whoever opens your kit is answering four questions:
- Who do you reach?
- What do you make?
- What does it cost?
- Who have you already worked with?
That is the whole page. A section that answers none of them gets cut, whether it is your origin story or your mood board.
The headline and the pitch
The headline is one line, up to 120 characters on MyBase. It says what you make and who it is for, not who you are.
- Weak: "Content creator | Storyteller | Dreamer"
- Better: "Slow-travel video for people who plan trips around food"
That one is made up. Copy the shape: subject, angle, who it serves.
The pitch gets up to 2,000 characters. Spend them on four things, in order: what you make and how often, who watches (in words; the figures go in the audience rows), what a brand gets from working with you, and what you will not do. In a made-up voice:
"I make a weekly video about cooking in a small kitchen. People watch to decide what to buy, so anything I feature gets used on camera in a real recipe, and I say plainly what I did not like. I work with products I would buy myself. I do not read scripts."
The last line is easy to leave out and saves you the wrong enquiry.
Audience numbers, labelled as yours
Add a row per platform: handle, followers, and engagement rate if you track one. MyBase takes up to 20 rows.
Be ready to say where each number came from and the day you read it. A brand can check your public profile in a minute, and a figure that does not match can cost you more than a smaller true one. A row has no field for either, so put the source, the date and your engagement-rate definition in the pitch.
- Use today's number, not your peak.
- Say how you work out engagement rate, because there is no single definition. "Likes plus comments, divided by followers, across my recent posts" is enough.
- Put what does not fit a row, such as where your viewers live, in the pitch, with the month and source.
The kit does part of this for you: every figure is marked as reported by the creator, with a line saying MyBase has not checked it. Only a figure MyBase read from the platform itself would wear a "Verified by MyBase" badge. We do not connect to these platforms today, so none of yours will.
The rate card
A rate card lists what you deliver, for how much, and per what. MyBase takes up to 30 lines, priced in a currency you pick from a list. Each line has three fields, in this order:
| Deliverable | Price | Unit |
|---|---|---|
| Story, one round of changes | your price | per story |
| Video integration, one round of changes | your price | per video |
- Price each deliverable on its own. Bundles are a conversation. The card is where it starts.
- Say what the price includes. Rounds of changes, how long the brand may reuse your content, whether paid-ad use costs extra, whether you promise exclusivity. The rate card has no separate notes field, so put the main limit in the deliverable name (up to 80 characters, such as "Video integration, one round of changes") and the rest in your pitch.
- Write the number you would say yes to without resenting it.
Past work: names only
Give the brand name, an optional year, and a short note on what the work was, such as "Spring campaign, a set of short videos". MyBase takes up to 24, as names only with no logos, and the kit says they are listed by you and not verified by MyBase.
- List finished work you are happy to talk about, and nothing a contract asks you to keep quiet.
- Describe what you made, not how it went. Never invent results.
- No past work yet? Leave it empty. A short honest kit beats a padded one.
The rest of the kit is smaller. It shows the location and categories you type, and two things MyBase adds from its own records: the month you joined and how many products you have curated, with a link to your Creator Profile. You do not write those.
Publishing it on MyBase: who can read it
Your kit lives at mybase.page/kit/yourname, and you edit it in Creator Studio under Media kit. It stays private until you press Publish and then Save. Publishing needs a headline plus at least one audience figure or rate.
"Published" does not mean public. Once your kit is published, only verified MyBase brand accounts can open it, and you. Not the public, not other creators, not search engines. A company gets a brand account by applying, and a person reviews each application.
- Any verified brand account with the link can read all of it, rates included. Write the rate card as something you are comfortable showing every brand.
- A company without a brand account cannot open your link. It sees a page saying media kits are for brand accounts. If you are mid-conversation with one, put the short version of the four answers in the email.
Once the kit is published, one switch appears: Show a “Media kit” link on my Creator Profile. It adds a link that only verified brand accounts can see. It also lists you in a directory that verified brand accounts can browse. The directory shows your name, handle, photo, headline, location, categories and product count, plus any Verified or Pro mark you have, but never your rates or email; those stay on the kit.
Off, you share the link yourself. On, a brand that looks can find it. Neither brings brands to you, and we cannot promise any will come.
How a brand reaches you, and what "yes" means
Your kit shows the contact address you enter, and a brand writes to you directly. MyBase does not sit in the middle, so use an address you check. A contact address is not required to publish, but without one a brand has no way to reach you from the kit, so add one.
Creator Studio also has a Brand approaches inbox for requests sent inside MyBase. Brands cannot send those from the product yet, so today your kit's email is the way in. When approaches do arrive there, saying yes will mean only "yes, talk to me": nothing is agreed and no money moves through MyBase.
Settle the deliverables, dates, price, reuse rights and exclusivity in writing before work begins. The card is where the answers start. The email is where they get agreed.
Where to start
Write the four answers on one page first. If one is thin, that is the next piece of work, not a gap to hide.
To get a page of your own, claim your handle. For the page your kit links back to, read How to Build a Link in Bio That Converts. For what is built and what is not, read What MyBase Is Today, and What It Still Isn't.
FAQ
How long should a media kit be?
One page. A brand should find each of the four answers without opening an attachment.
Should I put my rates in a media kit?
If you would quote them anyway, yes: a brand that sees a price can decide without asking. On MyBase only verified brand accounts can read a published kit. If you would rather not show rates, publish with audience figures alone and quote by email.
Do I need past brand work to make a media kit?
No. On MyBase a headline plus one audience figure or one rate is enough to publish.
Can anyone with the link open my media kit?
No. Only verified MyBase brand accounts, and you. Everyone else, other creators included, sees a page saying media kits are for brand accounts.