Four Names in Nine Weeks: How MyBase Got Here (Part 1)

One person, a full-time job, four names in nine weeks and a mascot that lasted three days. The honest story of how MyBase got built.

26 August 2026 · 4 min read

The mascot lasted three days. I built it, shipped it, and then deleted it myself, because I did not like looking at it.

Nobody had asked for it to go. It was not the thing I had in my head, and three days was long enough to know that.

That is most of the story of building this. Not one good idea, carried out cleanly. The same idea, rebuilt over and over until it stopped being wrong.

Four names in nine weeks

It started in June 2026 as IconHouse. About seventeen hours later it was CreatorPick HQ. Six days after that it became ArxCove, which it stayed for most of the summer. On 20 August it became MyBase.

Four names in nine weeks looks like a person who cannot make up his mind. Here is what it actually was: each name was picked for a version of the product that then changed underneath it. I would name the thing, keep building, and two weeks later the name was describing something smaller than what was now on the screen.

I did not chase down every trace of the old names. Renaming things nobody reads is work that helps nobody.

I have rebuilt the homepage five times

One version is live. The lesson of the other four is the same each time: new is not the same as better.

One redesign went live late one night, and I took it down the next evening. It was not better. It was just new, and the old one had been working fine the whole time.

So I try not to confuse change with progress. A redesign has to earn its place against the one it replaces.

The creators I invented, then deleted

Early on, MyBase had a page full of creators. I wrote them. None of them existed.

It is an easy thing to do, and that is the problem with it. An empty page looks dead, and invented people make it look alive. I took the whole page down and sent people to the real one, which is emptier and true.

It is a rule I hold myself to: no invented numbers, no invented people, no traction that has not happened.

What I will not promise you

I do not have results to show you yet, and I will not make some up.

So I am not going to put a number on your income. I do not know it, and nobody can know in advance. The day it works for someone, I will say so and show what actually happened. Until then, the honest answer is that this is a tool I have built and believe in, not a number I can put in front of you.

Who is building this

One person. Me. On the side of a normal full-time job, over many months, plenty of days from waking up to falling asleep.

I am not saying that for sympathy. I am saying it because it is the real answer to "why should I trust this page". My passion is creation — making the things in my head real, so people can use them and love them. That is the entire reason MyBase exists, and it is why I would rather ship it slowly and honestly than quickly and inflated.

Part two is what survived all of that: what MyBase actually does today, why each piece works the way it does, and what is still unfinished.

FAQ

How many times has MyBase changed its name?

Four times in nine weeks. IconHouse in June 2026, CreatorPick HQ about seventeen hours later, ArxCove six days after that, and MyBase on 20 August 2026. Each rename came from finally understanding the product better, not from a marketing plan.

What happened to the MyBase mascot?

It shipped, and three days later I deleted it, because I did not like it. I decided never to bring it back.

Does MyBase ever go back on a redesign?

Yes. I put one live late at night and took it down the next evening, because new is not the same as better.

Who is building MyBase?

One person, alongside a full-time job. I do not claim results I do not have: no invented numbers, no invented people, no traction that has not happened.