Someone just watched your video. They tap your profile looking for one thing — the lamp, the lens, the serum — and you have a few seconds before they drift back to the feed.
\nMost bio pages lose them right there. Not because the page is ugly, but because it is a filing cabinet: every link the creator has ever had, ordered by nothing, updated never. They arrived with one question and got forty answers.
\nA page that converts does one job. It takes someone from the post they just watched to the exact thing they saw in it, in as few taps as possible.
\nTo turn attention into a next step before the attention expires. Your visitor arrives with a question already formed — usually "what was the thing she used?" Answer it in the first screen and you convert. Make them hunt and they go back to scrolling.
\nSo it is not a sitemap of your career. It answers the two or three questions your audience is asking this week, which makes ranking the whole design problem: what sits at the top gets tapped, and what sits below the fold barely exists. If the page looks the same this month as last, it is probably out of date.
\nIdentity, one primary action, a short ranked list, then everything else. Above the fold: who you are, what you cover, and the one thing you most want tapped today. If they have to scroll to work out what the page is for, you have already lost them.
\nThen work down in tiers:
\nLabels have to name their destination — a vague label is the cheapest way there is to lose a tap. And never link to a link: every extra hop between the tap and the product costs you buyers.
\nA wall of links asks the visitor to do the work. A recommendation does the work for them.
\n| A wall of links | Curated recommendations | |
|---|---|---|
| What they see | Identical rows of text | A photo, a name, one line of why |
| What they must do | Guess what is behind each label | Recognise the thing from the video |
| Answers "what did she use?" | No | Immediately |
| At forty items | Unusable | Groups into collections |
So swap text rows for cards: an image, the name, and one sentence in your own voice about why it earned the spot. That sentence is doing the selling. "Bought it twice because I lost the first one" beats any button copy ever written.
\nThen let collections take the rest. Six items and four collections beats forty flat rows, because forty rows reads the same as none.
\nGet approved, link straight to the product, and give every placement its own tracking tag. Programs usually want to see a public profile and real posts, so apply with your strongest account rather than an empty one.
\nClearly, plainly, and before they tap — not in a footer, not hidden behind "more". The US FTC and its equivalents elsewhere turn on one idea: a reasonable person should understand the money involved at the moment they decide.
\nDisclosure is cheap. Hiding it and getting caught is not. This is general information, not legal advice: rules differ by country and change, so check your regulator's current guidance.
\nAssume every visit is a phone, inside a social app's own browser, on a mediocre connection, with a thumb. Test it there rather than on your desktop: those built-in browsers handle redirects, cookies and some payment flows differently, and that is where bio pages break.
\nThree numbers and one key. The numbers: visits to the page, taps on each item, and confirmed orders in the program's dashboard. The key is a per-placement tracking tag, so the third number traces back to the first.
\nName those tags in a pattern you will still understand in six months — bio-primary, bio-collection-desk, video-0412 — and never reuse one in two places. On affiliate links, use whatever per-link tag the program offers, because their dashboard records the sale, not yours. On links to pages you own, add a campaign tag to the end of the link so your own stats can tell the bio page apart from everything else.
Then read it as a funnel:
\nReview monthly. Promote what earned, demote what did not, and delete anything you would not recommend to a friend today.
\nMyBase is built around this shape: a Creator Profile that doubles as a storefront, with recommendations and collections instead of a flat list of links. Take the guide and not the pitch: the structure works on whatever page you build it on.
\nOne primary action and three to six recommendations, with everything else grouped into collections below. The constraint is not really a number: whatever sits in the first screen takes almost all of the taps. Forty flat rows performs about as well as none, because nothing in it is ranked.
\nYes. The disclosure belongs where the click happens, and that is the page. Put a plain-language line near the top, at normal text size, above any affiliate link, and repeat it inside long collections if the top line scrolls out of view. This is general information, not legal advice.
\nSocial apps open links in their own built-in browser, which handles redirects, cookies and some payment flows differently from a normal one. Affiliate redirect chains and anything that needs a login are the usual casualties. Test the live page from inside the app itself.
\nGive every placement its own tracking tag so the program's dashboard can attribute an order back to the spot it came from, and tag the links to your own pages too. Then compare visits, taps per item and confirmed orders: the gap between those three tells you whether the problem is traffic, hierarchy or product match.
\nFor product recommendations, yes: a card with a photo, the name and one line of why answers the question most visitors arrive with. A text row makes them guess. Keep the plain list for contact and socials, at the bottom.
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